In 1947 Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality. Quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand and much of the denim used today is the result. EDWIN was the first company to develop ‘old wash’ in the 1970s. They also invented the revolutionary ‘stone wash’ and created the ‘new vintage’ concept.
This authentic Japanese denim brand prides itself on innovation and craftsmanship, utilising exclusive fabrics, unique technology, and continual progression in design and fit. Each Edwin style has its own individual personality, with each pair sold with a code and a weight that changes from season to season and also is more evident in particular washes.
Generating interest in this premium, sought after brand, particularly among style leaders who are not necessarily moved by conventional advertising, is equally innovative. EDWIN Icon-Temporary is that method and Capetonians get to experience it, as the flash denim store has touched down at the Cape Quarter as part of a national EDWIN Jeans brand tour.
EDWIN is distributed in South Africa by Union Made Showrooms, who represent several brands from the PR/POP up store in Cape Town, including Pointer Footwear/ Bleu De Chauffe Bags and Soobaya swimwear, thus offering a top to toe dressing solution.
EDWIN @ CAPE QUARTER
021 418 1948
27 Somerset Road, Greenpoint