discovering links between the design and art worlds

handmade sterling silver necklace and pendant by Emma Atkinson from Milame Design, encapsulating an original artwork by Lindi Sales

Ditto, a jewellery exhibition, launched at The Fringe on Kloof on Friday 4 May. The exhibition celebrates the serendipitous synergies between the design and the art world. Curator Chantal Louw asked eight jewellery designers to create works that discover their link to the art world.

Says Louw: “At times, without knowledge of each other, artists and designers work in remarkably similar ways. It could be the colours, the shapes or even the emotive aspect of the work that creates this link.”

For designer Gillian Fuller, the link to artist Colin Payne’s work was through his colour palette and interpretation of landscape; the relation between the work of SMITHJewellery’s Anna Raimondo and Andrew Putter began with a shared love of flora and ended with an intricate blending of two vastly different cultures in a tumultuous era; jewellery designer Metaxia Sterianos from Metaxia and artist Rebecca Jones both work with delicate yet strong flower pieces.

And then there were those who began collaborations with artists. Emma Atkinson from Milame Design has created a jewellery piece that frames an original artwork by Lindi Sales; Eon Hoon has collaborated with the Black Heart Gang to create a necklace for one of the Gang’s whimsical characters; Caryn Fourie from A Bird Named Frank’s brass and cement necklaces are carried and given weight by Peter Mikael Campbell’s artworks in the same materials

In addition, the exhibition features collaborations by Megan McFall from Starbright Girl and Carla da Cruz, and Marietjie Beeselaar from Skermunkil and Marli Lyon.

The exhibition runs until Saturday 25 May. Prices range from R350 to R1670.

About The Fringe Arts
The Fringe Arts conceptualises and organises creative projects ranging from retail to marketing and events in collaboration with almost a hundred local artists and designers. The company strives to utilise and support local industries as well as contribute to a sustainable creative market.

Owners Chantal Louw and Thessa Bos have managed to build a collective of South Africa’s top creatives. They focus exclusively on local art and design, showcasing South Africa’s creative edge and its ability to compete internationally in the art and design market.

Participating designers include ceramicists Noleen Read and Sarah Benjamin, jewellery designers Smith Jewellery and Beloved Beadwork and surface designers Jesse Breytenbach and Fabric Nation. Art includes work by Daya Heller and Elsabe Milandri and fine art, limited edition prints by Candice Breitz, Sam Nhlengethwa, Cameron Platter, Georgina Gratrix, amongst others.

Known for its pop-up shops, The Fringe Arts opened its first permanent outlet, The Fringe on Kloof, in June 2011.

Find The Fringe Arts at 99B Kloof Street, Gardens, Cape Town or contact Chantal Louw on 072 252 9709 | email |

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