Organisations such as Heal The Hood use hip-hop music, b-boy culture and related activities to encourage youth to rise above their circumstances and not succumb to the gravitational pull of crime and gangsterism. By emphasising the importance of art and culture, there is a better sense of unity and strength that is vital in these circumstances.
Uppercut is a weekly party that takes place every Friday at The Waiting Room on Long Street. An institution amongst hip-hop fans, each week the event offers a different take on the genre. Their Golden Era events pay homage to the prime of hip-hop in the late 1980s and early ’90s, while their Now Era events feature latter-day hits.
Red Bull Studios collaborates on projects with Cape Town hip-hop and urban artists regularly, opening up the studio space to rising rappers and producers and releasing their music through the studio’s channels. Red Bull itself hosts events like Corner 2 Corner, which follows hip hop artists as they perform in their communities, as well as local qualifying legs of the prestigious worldwide BC One B-Boy competition.
Hip-hop in Cape Town covers the spectrum from socially conscious rap music to carefree dance parties. It has infiltrated most mainstream events and clubs with almost every venue in the city featuring at least one hip-hop influenced party or event every month.