Ray-Ban South Africa asked local musicians to join in their 75th Anniversary celebrations by reigniting the spirit of iconic songs from the seven decades of the company’s legacy and recording their own versions of symbolic tracks from the 30s to the 90s. The creation of the first Ray-Ban Aviators in 1937 marked the beginning of an iconic journey that has always been closely linked to music.
Inge Beckmann together with Mr Cat and The Jackal and Nomadic Orchestra recorded the all-time 30s classic Summertime, Laudo Liebenberg (aKING) represented the 40s, while the 1950’s was brought to life by Jeremy de Tolly (The Dirty Skirts) and The Gugulethu Tenors doing Elvis Presley’s Hound Dog. Beatenberg, new comers to the South African music scene, recorded the iconic 60s Beach Boys track God Only Knows and the 70s were covered by Arno Carstens singing Easy. Van Coke Kartel put a new spin on Bow Wow Wow’s I Want Candy from the 80s and the 90s were wrapped up by Jack Parow, AKA and The Plastics.
90-second teaser video clips are up on http://www.ray-ban.com/southafrica/contest. Fans can vote online for their favourite live performance and stand a chance of winning tickets to the Ray-Ban 75th Anniversary – the party of the year – on 6 December. Winners can look forward to a line-up of DJ sideshow, a solo by Beatenberg’s Matthew Field, The Plastics, Arno Carstens, AKA and more.
In appreciation of the 75 years of legendary support Ray-Ban has received in South Africa, all seven full tracks will be made available for free download during the month of December on at http://www.ray-ban.com/southafrica.